Marketing...

If you’ve been wondering what all this cow business is about, here’s the answer; a law firm’s client base is analogous to a herd of cows. From the marketing point of view the trick is not only to increase the size of the heard but to increase the yield of the herd as well. So we need to take a two pronged approach.

 

Lawyers are often averse to marketing as they associate it with “selling”, and so to the extent that law firms have engaged in any meaningful marketing activity at all, it has generally been of the “increasing the size of the herd variety”,. As for “increasing the yield”, the profession is way behind other industry sectors. The main reason for this is that it is impossible to effectively exploit your client base without effectively deploying your IT, and if there’s one thing that lawyers are more averse to that marketing, it’s…..IT!

 

Horizon Legal Sciences can help you create a tailored, high impact  marketing strategy which combines your human and IT assets in a focused and coherent manner, so giving you the best possible chance of success.

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